Your subject matter expert is wrong

About this presentation

Many industries operate on complex and idiosyncratic systems. As demand for better design grows, designers who may not have insight or understanding, are more and more likely to work on complex systems used by a small number of experts. As designers, we are never the experts. The ability to leverage a SMEs insight and knowledge is invaluable. However, challenging the norm and popular opinion should be encouraged in order to obtain the best results. Putting ALL of your trust in a SME is a dangerous precedent to set. Sticking to your guns with a set of design methodologies in support can build your way to success