Product '19
The power of an individual product strategy, and how it helps with everything.
About this presentation
<p>While the majority of businesses have a clearly defined and articulated business and overarching product strategy, often this is not translated to an individual product strategy. Instead we jump straight to relentless product delivery - without clarity on the end goal and how to get there.</p> <p>In this presentation I'll talk about three key areas:</p> <ol> <li>Individual product strategies - where they fit in and who owns them (hint: it's gonna be the product manager).</li> <li><p>What a great strategy looks like and how it informs every decision a product manager makes.</p> <p>I'll bring to life an individual product strategy as the ultimate tool to align and manage CEOs, executives, sales and marketing teams - in fact the whole company.</p> </li> <li>How it informs goals, team resourcing, budgets and roadmaps. And importantly how it allows you to say 'no' nicely.</li> <li>Practical tips on how to take ownership of your product strategy and get the whole company aligned.</li> </ol>