Removing Everything and Having a Crap UI

About this presentation

<span style="font-weight: 400;">When Crowd Delivery, an on demand delivery company, was first launched, it tried to make its interface like every other online shop. But then to test an idea, it basically removed everything.</span> <span style="font-weight: 400;">Within one week Crowd Delivery started to get heaps of traction and has done so ever since.</span> <span style="font-weight: 400;">The secret sauce? Enabling converations between a buyer and the person doing their shopping for them.</span>