South 2013

People Not Users

About this presentation

As we continue to spend more and more time online, both our relationships and self-identities are being increasingly tied up in websites. The companies running those sites, however, might not always have our best interests in mind. In this talk, Rachel will argue for a more human-centric approach to designing web experiences. She will explore the ways in which people invest themselves online, the obligations companies should feel towards those investments, and offer solutions for treating users a bit more like people.