Mapping Typography

About this presentation

The websites we make are multi-dimensional objects: the size and shape of them change with every device and browser they are viewed on. We have lots of tooling to develop layouts for this multi-dimensional form, but one crucial element seems to have resisted our attempts at tooling: our typography. How does our typography maintain meaningful structure while flexing to this dynamic space? In this talk, we’ll explore that problem. We will make a map of how text and typography behave on the web, and then take these maps and apply them using CSS animations.