Many Hands - One Voice

About this presentation

<span style="font-weight: 400;">Every interaction matters. Every line of marketing copy, every error message, every release note of every update is a chance to build a stronger relationship with your users. When building a personality for your company or your brand, how do you create or nurture a sense of the real people behind the product - and how do you scale it?</span> <span style="font-weight: 400;">Over the last couple of years at Slack, Anna Pickard has been wrestling with how to solidify, sharpen and scale the brand voice: From style guides to grammar-bots, workshops to weekly office hours — to tapping into the shared characteristics and values, and the cultural channels and stories that help unlock them. So that users know they’re hearing from the same company — even if several people are typing.</span>