Letting The Kids Run The Show: Retail Experience and Design)

About this presentation

<span style="font-weight: 400;">Shopping with kids can be a challenging experience, but out of the necessity the two must co-exist. So the CX team at Optus asked themselves "what if we focus less on the process of selling and more on creating an inviting retail environment where families want to shop"?</span> <span style="font-weight: 400;">With this in mind, they placed children at the heart of creating the experience – by engaging with kids and asking them what they want, they created a space where parents can relax, and kids can have a little fun. Utopia.</span> <span style="font-weight: 400;">Hear about the process, what they learned, and how you can involve kids, and the not so young, in the creation of retail spaces, products and experiences.</span>