It's time to design for trust

About this presentation

Consumer trust is at an all time low. Questionable data practices, outdated business models and zero-sum experiences have made this so. But who is responsible for closing the gap? My experience has led me to believe it's largely the responsibility of designers. To give designers a toolkit to make this a repeatable process, I worked together with Data Transparency Lab to develop practical plays and a take to work playbook. In this talk I'll guide the audience through the 3 plays they must make to close the data trust gap and make the trustworthiness of their experiences a sustainable competitive advantage.