Guardrails or handcuffs? Building creative and sustainable design systems

About this presentation

<p>The holy grail for design systems is akin to designing a game like chess or football: Create a system with simple, understandable and communicable rules that empower creative freedom and expression with limitless possibility.</p> <p>Modern digital design systems take a different path: create modular, reusable components so we can quickly build on-brand products at scale.</p> <p>The latter is always sold with the promise of the former.</p> <p>In this talk, Mark will outline his approach to building design system products and teams that acknowledge the tensions that exist between the need to scale and the need to differentiate.</p>