From Zero to Four Million

About this presentation

<span style="font-weight: 400;">With digital products, the saying "you never get a second chance at a first impression" is a cold hard fact. There are many hurdles that prevent a potential user from becoming a passionate user and the way that you onboard them to your product can make or break it.</span> <span style="font-weight: 400;">At Canva, we’re quickly approaching 5 million users, and we've learned a thing or two about converting the interested into the engaged. I'd like to share some of our secrets, things you should do and things you should definitely not do to create an engaged user base.</span>