Disruptive Design: The designer as an agent of change

About this presentation

Design-driven companies show 10-year returns of a remarkable 219% over that of the S&P 500 Index. Yet the majority of technological companies in 2017 are still behind. In this talk, Rona will explore the role of the 'lonely' designer. The one who's been hired to make a difference for an engineering-driven organisation. As a designer who's been in that position over the past 5 years, she will talk about the challenges and opportunities, and share some useful strategies she's found along the way, to truly make a difference.