Designing with friction, it’s irritatingly good.

About this presentation

When you look up the synonyms for friction, you’d get a list of suggested words that might sound a little negative e.g. <ul> <li>agitation.</li> <li>irritation.</li> <li>resistance.</li> <li>abrasion.</li> <li>attrition.</li> <li>chafing… (yikes)</li> </ul> Words that you might not want the audience or the stakeholders that you’re designing for to ever feel. Friction goes against the basic principles that we, as designers, are taught and what we'd apply regularly; “keep it simple, reduce the clicks to the goal, don’t make them think”... sound familiar? But what if you were told that designing for friction can actually have a positive, meaningful and powerful impact, further beyond the immediate experience? In this talk, Patima, MD of PetRescue - a progressive tech charity - will send your tails wagging for the ways that friction can be irritatingly good in design. Get ready to hear about the ways in which PetRescue designs for deliberate friction to create long lasting impact and positively encourages social change via their globally recognised pet adoption platform, www.petrescue.com.au.