Design by Numbers: How to Practice Effective Data-Informed Design

About this presentation

<span style="font-weight: 400;">“Data-driven” is the adjective on everyone’s lips—but can this truly apply to the creative space? Can we solely rely on numbers and evidence-based decision making to shape great product experience?</span> <span style="font-weight: 400;">This talk will cover the two sides of data-informed design—both qualitative and quantitative approaches—with practical insight into key techniques including MVT and Design Thinking principles. Through a product and design lens, we’ll discuss how to achieve user-centred outcomes, deliver compelling experiences and collaborate with creative teams on product optimisation.</span>