Change Your Game (aka: The Good The Bad and The Playful)

About this presentation

<span style="font-weight: 400;">Behavioural Science, Persuasive Technology, Gamification, Behavioural Change. Some of the key concepts in the new digital focus on health are coming straight out of the entertainment and gaming sectors. This short session will look at a few examples of this, with a focus on one key app to show how the right balance of nudge, nag and failure can generate real success.</span>