Building Empathy Through Data

About this presentation

<span style="font-weight: 400;">Often we think of data as the sum total of user behavior – an abstraction of actual experiences. How might we dive deeper into customer data and take a peek at the real people behind the numbers? In this talk, Alisa Lemberg will share moments from the intersection of qualitative and quantitative research, and reframe data as a tool to bring design and engineering teams closer to user needs.</span>