Branding for accessibility: an inclusive approach to identity

About this presentation

A brand is more than a logo or a visual identity system. Brand is reputation. It is how people perceive and engage with a business. At Thoughtworks we actively seek engagement with the world. We want everyone to have equal access to our ideas, our insights and our software. Our commitment to diversity and inclusivity is a driver of business strategy. So when it came to refreshing our global brand, we took an inclusive approach to the design. Starting with the choice of colour palette and fonts we then addressed the many things getting in the way of accessibility. This included changing our tools and ways of working across the organisation. In this talk, I'll share how we approached the redesign of Thoughtworks to achieve accessibility and usability across all our digital channels.