Beyond Helvetica - Everything You Always Wanted to Know About Fonts* But Were Too Afraid to Ask

About this presentation

<span style="font-weight: 400;">Fonts, particularly for Web and digital design have typically been a simple affair. We choose among the fonts most likely to be on most user's devices (with fallbacks to "similar" fonts to ensure coverage of as many devices as possible). The rise of Web fonts, and services like TypeKit opened up a far wider palette of possibilities. But how much do you really know about the fonts you're choosing?</span> <span style="font-weight: 400;">Wayne Thompson knows about fonts, and typography. He's designed numerous typefaces, and custom type for leading global brands. In this session he'll bring you up to speed with what you need to know about fonts as a user of them. About various font formats, hoe they actually work on screen, and how to use this knowledge to improve the legibility of your type. Not only fascinating in its own right, the quality of your work will improve though the application of Wayne's ideas.</span>