An Internet for Humans, Too

About this presentation

40 years of Moore’s law has meant that computing and communications power has gotten cheaper, smaller and faster. It’s not new news to say that soon everything will have an IP address. And yet. All this excitement of an internet of things is against the background of a shift in the world, a change in the way that Silicon Valley and the rest of the world is building the new products that are changing our lives, in the way established businesses are operating, and in the way that governments interact with us. Some organizations are learning the hard way, others are making decisive moves. But all of this points to an inescapable fact: in the internet of things, humans are things too. And there’s a gap in empathy between these organisations and us, as audiences, citizens, consumers and people. Designing an internet of things that’s for humans means understanding what the empathy gap is. It’s the gap in understanding between an organization and its audience. This session is the story of how, whilst a more connected world means more things, we should remember to design those things, products and services to understand us.