Adventures in Conversational Commerce

About this presentation

<span style="font-weight: 400;">One type of tool that Shopify has developed for entrepreneurs is messaging bots that behave like “virtual employees” – they autonomously handle customer service interactions, online marketing campaigns, and even make sales.</span> <span style="font-weight: 400;">These very simple bots help overwhelmed entrepreneurs stay on top of their businesses without spending the time and money required to hire additional human staff.</span> <span style="font-weight: 400;">In this talk, Elizabeth discusses the UX research and design work that goes into developing these “game-changing” employees for busy entrepreneurs, and shares lessons learned along the way about facilitating communication between businesses and their customers.</span>