A $700Bn data delusion

About this presentation

Jon Bradshaw knows marketing –as an executive, consultant, and highly respected voice for decades in the industry. Here he challenges the $700 billion martech industry with eye-opening evidence on the limitations of data-driven advertising. Drawing on recent research and his own expertise, Jon will discuss why broad-reaching, contextual ads often surpass targeted approaches, both in effectiveness and cost-efficiency. This session will question long-held beliefs and encourage a critical reevaluation of how we use data in marketing. And of the dominant privacy-intrusive business model of the mar-tech industries.